#2 PlateJoy

Overview:

Platejoy offers a weight loss program that is deeply customizable, but isn’t as wide-ranging or as interactive or as scientific as our #1 & #2 options. This is strictly a diet service with no workout recommendations. Even as a diet service, it offers users a little too much flexibility in structuring their diet. While any diet through Platejoy is sure to be healthier than average, it might not necessarily be the “right” diet for any individual using it. Still, users can expect results if they stick to the meal recipes given to them based on their highly personalized plan. Platejoy has recently partnered with Instacart for an extra layer of convenience, as users can have recipe ingredients delivered to them.

Company Background:

Platejoy was founded by Christina Bognet, an entrepreneur with lofty goals for the market of weight loss products. She hopes to take her weight loss service beyond the world of nutrition and into the medical territory of disease prevention.

Their Services:

When you sign up for Platejoy, you immediately take a quiz that uses 50 “data points” to custom-tailor a meal plan for you before you pay 1 cent—It even shows you what meals are included in your plan before you have to give any payment information! How much Platejoy costs will depend on your specific circumstances.